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Lessons for Brand Growth: Interview with Vittorio:
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Case Study

How we applied STRAP™ to a beverage brand in South Africa

A beverage brand in South Africa asked u...
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E-commerce – How to win online, a MUST more than ever before

We asked 1,000 USA respondent...
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September 16, 2020
Case Study

How we applied Structural Equation Modeling to a beverage brand in North America

One challenge posed by the high number of variable...
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Findings on how COVID-19 is (Forever?) Changing Consumers

As the initial seismic impact begins to ...
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May 21, 2020

Integrating and accelerating brand plans: the four question...

How do you accelerate your brand planning process while en...
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February 13, 2020

How can B2B marketers better understand the customer journey?

In the world of B2B marketing, small to medium-size companies oftentime...
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November 20, 2019

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