What drives consumer choice?
Discussing a long known technique,Structural Equation Modeling (SEM).
Why do we care about lifetime value?
Discussing the topic of customer lifetime value, a concept that is often u...
How to make business decisions that require comparing apples and oranges
Often, when setting business priorities, we have to evaluate our options ba...
November 8, 2018
CRC Orlando 2018: Metrics in the Third Dimension
A presentation by Foresight with Coca-Cola at the ESOMAR Congress in Am...
October 10, 2018
Prioritizing in the digital age: metrics in the third dimension
Traditional marketing models work in two dimensions: the action...
October 1, 2018
ESOMAR Berlin 2018: A Hierarchy of Truth
In 2018, we presented with Johnson & Johnson at the ESOMAR Congres...
September 26, 2018