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Unlocking Profitable Growth: A Three-Step Pricing Framework:
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Case Study

What drives consumer choice?

Discussing a long known technique,Structural Equation Modeling (SEM).
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May 16, 2019

Why do we care about lifetime value?

Discussing the topic of customer lifetime value, a concept that is often u...
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March 3, 2019

How to make business decisions that require comparing apples and oranges

Often, when setting business priorities, we have to evaluate our options ba...
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November 8, 2018

CRC Orlando 2018: Metrics in the Third Dimension

A presentation by Foresight with Coca-Cola at the ESOMAR Congress in Am...
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October 10, 2018

Prioritizing in the digital age: metrics in the third dimension

Traditional marketing models work in two dimensions: the action...
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October 1, 2018

ESOMAR Berlin 2018: A Hierarchy of Truth

In 2018, we presented with Johnson & Johnson at the ESOMAR Congres...
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September 26, 2018

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