Converge Conference 2020: Breaking Averages
The Importance of Good Product & Consumer Segmentations
In late 2020, we presented alongside our partners at Kellogg’s at the Insights Association annual Converge Conference. The COVID-19 pandemic affected the world in unimaginable ways, and changed plans for people and organizations alike. Through a combination of primary research, analysis of unstructured data, and market segmentation we were able to share some best practices for data analysts and brand managers when attempting to assess the impact of the pandemic on long-term growth for a CPG category, ultimately culminating in a real-life case study on the Snack Bars category in partnership with Kellogg’s Global Growth Team.
Download our materials here, and watch the full video below: