ESOMAR Berlin 2018: A Hierarchy of Truth

In 2018, we presented with Johnson & Johnson at the ESOMAR Congress in Berlin. Reconciling contradicting facts by instituting a “hierarchy of truth” to bust myths, J&J leveraged data and intuition by applying control systems engineering techniques and deep qualitative insights in its Vision Care franchise. Given market structure complexity, learnings apply across CPG/regulated categories.

Read here for more on our work and watch the full presentation below: