Simon was a market research company CEO for 18 years before founding Cambiar Consulting in 2004. In addition to running four Kantar companies, he was also Global CEO of NOP World before its sale to GfK. He has twice been the Chair of market research industry trade associations (CASRO and Insights Association) and has been Editor-in-Chief of Research World, ESOMAR’s global online content hub, for over a decade. He is a Fellow of the Market Research Society, a Laureate of the Insights Association and an Insights250 Legend.
Simon serves on a series of boards of research and analytics companies in the U.S.A, Europe and India. He explains the reasons behind joining the Board:
“I am always flattered to be asked to join a firm’s board but do not always do so. That’s because I have to really deeply believe that the company in question not only has the capacity to bring real change to the industry in which it operates but also strongly impacts its clients’ business performance for good. That’s why I agreed to join the Advisory Board of Foresight Strategy. This is a consulting company that is deeply rooted in data analytics – people who can live in the world of numbers and then tell you a story that will lead you to make decisions that impact your business for good. In short, Foresight Strategy delivers competitive advantage.”