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Staff Spotlight
Thoughts from Emma
A refreshing brand refresh
As an Associate at Foresight Strategy, I enjoy the opportunity to explore business drivers for brands and help them gain insight about their consumers. I like to keep an eye out on new campaigns to see how brands approach people, and what elements their leverage.
I recently came across an article about Minute Maid’s global brand refresh and noticed how consumer research influenced their decision making. Taste will always be at the forefront of food and beverage products, however, to remain relevant, it’s key to dig beyond the obvious and speak to consumers in a language that resonates. Minute Maid’s Global Brand Strategy Director, Katalin Czigler noted: “We know from consumer research that drinking juice is about more than just the taste, it’s about hydration, nourishment, indulgence, and more.” These drivers, as well as the general occasion of “pausing to be present”, are at the center of their campaign: Minute Maid helps you feel refreshed anytime of the day.
In this new campaign, Minute Maid uses proven consumption drivers from consumer research, and identifies an occasion that is much larger than the breakfast table. I noticed that the same frameworks Minute Maid used in their campaign, we also use at Foresight Strategy. I’m curious to find out how Minute Maid’s latest brand refresh performs, and I look forward to picking up some juice next time I need a refresh!
Current Openings
Our team is growing fast, and we’re always interested in speaking with qualified candidates. Send us an email with your resume and cover letter, using the link below.
Analyst
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Description
The Business Analyst is the closest to the data. This applies to both client data intake and to the management of internal databases. Your role is to collect and organize research and data that is used to support analysis. At times you will be charged with conducting pieces of analysis under the direction of an Associate or Manager, including using Excel to construct workbooks/simple models to support the analysis. You will also be expected to play a role in bringing together analyses and content into PowerPoint slides to be delivered to the client. You need to be able to speak to your pieces of the analysis during internal sessions and know the data well enough to fulfill data requests from Associates & Managers.
Requirements
- Undergraduate degree
- 1-2 years professional or equivalent academic/internship experience applied to quantitative problems
- Experience with manipulating data in Excel
- Familiarity with basic statistical techniques and packages
Associate
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Description
At the Associate level, you will take significantly more responsibility for analysis design and model construction, including developing approaches to answer client requests. You are expected to present your findings to the client and communicate the implications. It is expected that you will be able to take projects, usually smaller in size, with little to no supervision and lead an analyst in the work. You will be expected to execute complex analyses and answer questions from managers with limited guidance. At times you will be asked to help in other parts of the client development process, including assisting on proposals.
Requirements
- We have two roles based upon your level of experience – Associate and Senior Associate (Masters candidates enter as a “Senior Associate”)
- Undergraduate degree
- 2-5 years non-academic or equivalent experience applied to quantitative problems and/or relevant school internships (preferably in a consulting, marketing, or brand management context using analytics).
- Intermediate to advanced experience with manipulating data in Excel (e.g. Pivot Tables, Charts, VLOOKUP, OFFSET, INDEX, MATCH, SUMIF, etc.)
- Experience with statistical techniques and packages
Manager
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Description
At the Manager level you are expected to be able to take projects from Proposal to Invoice, including developing approaches, interfacing with the client to set up meetings and progress reviews, and managing an internal team to meet deadlines and deliver the expected results to the client. You should be able to design solutions to increasingly sophisticated requests and show an ability to generate repeat business and establish quality relationships with the client. At this level you will play a role in internal management and operations tasks such as interviewing candidates, team development, and assisting in the management of employee resourcing.
Requirements
- Undergraduate Degree; Masters Degree preferred
- 5+ years experience in management consulting or relevant client industry including project management and presentation to clients
- Experience managing small project teams
- Experience with proposal-writing
- Advanced experience with manipulating data in Excel
- Advanced experience statistical packages and techniques
How to Apply
Attach your resume and cover letter if you want to be informed about future opportunities.
We are a growing team that takes our work seriously, but not ourselves. We look for analytically-wired self-starters, problem-solvers, and people driven by curiosity.
Why Foresight?
VALUES
We value energy and dedication over seniority and status. Self-starters who do not shy away from tough problems are a natural fit for us.
CULTURE
We balance a start-up feel, with the opportunity to solve problems for Fortune 100 clients. We foster a collaborative environment that makes room for new ideas and encourages ‘productive disagreements’
GROWTH
We are a small, expanding team which enables accelerated career progression and personal development. The growth of our employees is the engine of our success.
We are an equal opportunity employer and celebrate diversity for the benefit of our employees, our clients, and our community.
Get in touch
If you are interested in learning more, please reach out.