Our Capabilities

Helping you identify critical points of leverage and your pathway to growth

Strategic Planning
& Facilitation

Cross-functional workshops | Long-range scenario planning | Marketing plan audits | Econometric modeling

We have held live workshops in 20+ markets worldwide, providing robust analytic models and user-friendly “simulator” scenario-building tools to marketing and insights leaders. The workshops are typically cross-functional, focused on both short-term and long-term planning, and provide a common language, framework, and quantification of brand or portfolio opportunity. This allows you to align on your strategy with stakeholders, and speak across the organization with one voice, one set of facts, and one set of strategic priorities.

How do I bridge the gap between my marketing plans and the business goals they are supposed to meet?

How do I align stakeholders to my strategy?

How do I create scenarios for long-term planning?

With our STRAP™ framework and related tool, we quantify and assess the strategic fit, consumer targets, risk, adequacy, and revenue potential of annual marketing plans. This involves triangulation and integration across multiple sources including any existing marketing mix modeling your team relies on.

Here’s how we applied STRAP™ to a beverage brand in South Africa.

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Consumer Segmentation
& Dynamic Modeling

Growth pathways identification | Switching analysis | Leverage point analysis | Business simulations

We have developed both consumer and commercial-centric dynamic models across a diverse set of industries. Typically, we avoid the averages of aggregated data and instead work with raw data to reveal true insights, from point-of-sale to household panel to consumer tracking studies. Our strategy work helps decompose historical performance, identify the high-leverage points for growth for a brand, or portfolio of brands, and provides insights on how to activate them. This ultimately results in stronger brand plans and aligned growth targets.

How is the market segmented and what are my growth levers?

What are the underlying category dynamics?

What are the critical points of leverage for growth?

With our “Growth Levers” framework, we build consumer-driven models for assessment and quantification of brand growth strategy (e.g. recruitment, frequency, retention) based on the analogy of water in a bathtub. Think of it this way: much like the level of water in a bathtub, consumers are viewed as reservoirs whose level can be changed only by acting on the in-flows and out-flows. We use the discipline of system dynamics to help you identify the most impactful consumer flows to your business.

Using algorithms developed by our team, our Pachinko Model™ suite of services offers resources to clients in the area of commercial strategy. Our Pachinko Model™ suite of services help us evaluate different scenarios so we can better advise clients in making commercial decisions. We work with each client to evaluate its goals and come up with the best path to take under its unique circumstances. Our Pachinko Model™ suite of services have been very helpful to our clients and is part of what sets us apart from other consultants.

Here’s how we applied consumer “Growth Levers” to a contact lens manufacturer in the USA

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Here’s how the Pachinko Model™ suite of services was able to assist a global food manufacturer.

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Statistical Analysis
& Decision Science

Advanced analytics | Lifetime value | Path modeling | New product uptake

We bring decades of industry expertise in applying statistical models to marketing strategy. Unlike traditional marketing mix modeling however, our techniques allow us to understand key drivers of consumer behavior, providing insights on key pathways for brand adoption and how to unlock them with the right campaign or commercial strategy. These insights are identified using iterative testing and collaborative workshopping with our clients to ensure they are clear, relevant and actionable.

What are the drivers of historical performance?

What are the pathways to brand adoption?

What is the lifetime value of a consumer?

We draw from diverse quantitative methodologies to provide the most robust and actionable answer to your questions. These include traditional Statistics, System Dynamics modeling, Structural Equation Modeling, Multi-Criteria Decision Analysis, and Machine Learning.

Here’s how we applied Structural Equation Modeling to a beverage brand in North America

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Our Difference

Our team has deep experience across a range of quantitative disciplines – statistics, mathematics, finance, AI, system dynamics, and more – but what really sets us apart is our ‘why’.

We are curious. We continue pushing for answers long past when others give up. We avoid ‘off-the-shelf’ solutions, preferring to start with a whiteboard and a question instead.

We understand that our clients must make decisions without perfect data, and we thrive on the creativity these challenges demand. Ultimately, we seek to bring the best available science to the art of marketing strategy.

Our Capabilities

Strategic Planning
& Facilitation

WHAT IT MEANS

QUESTIONS WE ANSWER

HOW WE DO IT

CASE STUDY

Consumer Segmentation
& Dynamic Modeling

WHAT IT MEANS

QUESTIONS WE ANSWER

HOW WE DO IT

CASE STUDY

Statistical Analysis
& Decision Science

WHAT IT MEANS

QUESTIONS WE ANSWER

HOW WE DO IT

CASE STUDY

Our Difference

Our Capabilities

Strategic Planning & Facilitation

Consumer Segmentation & Dynamic Modeling

Statistical Analysis & Decision Science

Our Difference

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Strategic Planning
& Facilitation

Consumer Segmentation
& Dynamic Modeling

Statistical Analysis
& Decision Science