Our Solutions
Three core areas to help you make better decisions to grow your brand
Consumer Growth Strategy Consumer centric analytics and modeling for annual & long-range strategic marketing plans and performance decomposition.
Consumer Growth Strategy Consumer centric analytics and modeling for annual & long-range strategic marketing plans and performance decomposition. DESCRIPTION
We help you enhance consumer-centric marketing strategy and decision-making by ensuring all programs and commercial activations are driven by a clear understanding of consumer dynamics.
QUESTIONS ANSWERED
What’s driven my brand’s performance?
What are the consumer opportunities, risks, and key growth pathways?
How can we unlock those key growth pathways?
CASE STUDY
Read how we applied consumer “Growth Levers” to Acuvue by Johnson & Johnson. View Case Study >Â
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Commercial Excellence & Innovation Identify growth opportunities by channel & customer, set shopper-focused price pack architecture, evaluate pricing strategies, and forecast new products.
Commercial Excellence & Innovation Identify growth opportunities by channel & customer, set shopper-focused price pack architecture, evaluate pricing strategies, and forecast new products. DESCRIPTIONS
What are the key commercial drivers (e.g., category, innovation, distribution, velocity, pricing) of your business performance? What’s their role in your growth strategy? Â
QUESTIONS ANSWERED
How do I identify the role of each channel and build the right selling story for my customers?
What’s the right assortment architecture for each channel to reach the right shoppers, in the right pack, and at the right price?
How can we simplify assortment while balancing cost, complexity, and minimizing cannibalization?
CASE STUDY
Read how we used Commercial Building Blocks on a major Salty Snack brand. See Full Presentation >
Sponsorships & Corporate Partnerships Data-driven sponsorship strategies to identify the right partnerships, optimize investments, and show real business impact.
Sponsorships & Corporate Partnerships Data-driven sponsorship strategies to identify the right partnerships, optimize investments, and show real business impact. DESCRIPTION
We help brands build data-driven sponsorship strategies grounded in deep consumer insight and measurable business impact. We design custom research, passion frameworks, evaluation models, and measurement tools that enable marketers to prioritize the right opportunities and activate with clarity and confidence.Â
QUESTIONS ANSWERED
How do I make sure I’m signing the right deals at the right price?
What types of sponsorships make the most sense for my brand and how should I allocate my investments?
How do I measure the results of my sponsorship efforts?
What is the incrementality of new deals? How do I optimize my sponsorship portfolio?
CASE STUDY
Read how we used our Sponsorship Evaluation Tool on a major CPG brand. See Full Presentation >
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