Do you actually have an affordability problem? We'd bet you don't.
Do you actually have an affordability problem? We'd bet you don't.
There's a smarter way to think about price, value, and growth.
Start with this 8-minute, white paper by Foresight partners Andrew Glor and Nick Lucas.
Gated Download - Affordability Crisis
Gated Download - Affordability Crisis
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6 Questions To Ask BEFORE Adjusting Price
Unlock Insights That Make an Impact
How should you respond to an affordability crisis?
WHY IS LOWERING YOUR PRICE ALMOST ALWAYS THE WRONG FIRST MOVE?
Learn smarter ways to think about market structure, category dynamics, brand positioning, pack mix, channel strategy, and consumer targets.
THE QUESTIONS YOU NEED TO BE ASKING DURING AN AFFORDABILITY CRISIS.
CPG brands are reacting the ways they always have. But there's a better way. And it starts with six surprisingly simple questions that lead to sound strategy.
HOW HAVE OTHER MAJOR BRANDS HANDLED THIS?
We look at real-world examples that our team has handled when it comes to affordability across industries. Go beyond the surface to see what's really going on.
Working with Foresight Strategy provided our team with a clear, data-driven view of affordability across our still beverage portfolio, identifying key gaps and opportunities through analysis of price tiers, pack and channel mix, and price positioning. Their analytical rigor and tailored frameworks, combined with a strong track record as a trusted Coca-Cola partner, translate complex data into practical insights that strengthen commercial strategy and drive growth.
– Sr Director – Global Commercial Strategy at the Coca-Cola Company
