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Forward-looking analytics for the world's top brands

Our mission is to unlock growth through data-driven solutions to the toughest strategy problems; we believe there are no unanswerable questions.

Our Clients

Testimonials

Our Value

We reveal the structure and dynamics that drive your performance, helping you to develop competitive advantage and enable growth.

COMPETITIVE ADVANTAGE

We immediately expand your analytic capabilities and align your team around fact-based decisions.

CUSTOM APPROACHES

We offer fresh perspectives to unlock the value of your data and inspire transformational thinking.

REAL PARTNERSHIP

We are friendly, trusted collaborators and we are relentless in helping you succeed.

Our
Capabilities

We build custom, data-driven models to help marketing leaders bridge the gap from art to science, insights to strategy, and theory to practice.

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STRATEGIC PLANNING & FACILITATION

How do I bridge the gap between my marketing plans and the business goals they are supposed to meet?
How do I align stakeholders to my strategy?
How do I create scenarios for long-term planning?

CONSUMER SEGMENTATION & DYNAMIC MODELING

How is the market segmented and what are my growth levers?
What are the underlying category dynamics?
What are the critical points of leverage for growth?

STATISTICAL ANALYSIS & DECISION SCIENCE

What are the drivers of historical performance?
What are the pathways to brand adoption?
What is the lifetime value of a consumer?

Our Difference

Our team has deep experience across a range of quantitative disciplines – statistics, mathematics, finance, AI, modeling, and more – but what really sets us apart is our ‘why.’

We are curious. We continue pushing for answers long past when others give up. We avoid ‘off-the-shelf’ solutions, preferring to start with a whiteboard and a question instead.

We understand that our clients must make decisions without perfect data, and we thrive on the creativity these challenges demand. Ultimately, we seek to bring the best available science to the art of marketing strategy.