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Is Resale the New Ratings?
Black Friday-to-New Year: A Fragmented Demand Cycle Executives Can’t Ignore
The holiday window (Black Friday through New Year’s) is the most revenue-dense period for consumer businesses, but assuming it will automatically deliver is strategically negligent.
Should Brands Invest in Limited Editions?
I’ve always roughly understood why companies release limited editions. But after I started working with iconic brands like Coca-Cola and Kleenex, I realized just how influential they can be in the right hands.
What Starbucks’ Big Shift Tells Us About Growth
When a brand like Starbucks announces it’s cutting 30% of its menu, closing stores, and putting baristas back at the center of the experience, it’s more than an operations update.
The New Rules For Sponsorship Strategy
Sponsorship is no longer a simple logo placement or a checkbox on the annual budget—it’s a strategic growth engine.
The Power of Corporate Philanthropy: Foresight Strategy’s Partnership with Open Arms of Minnesota
Corporate philanthropy has evolved far beyond simple donations or one-time charity events. In today’s business landscape, companies are recognizing the strategic value of sustained, meaningful community engagement.