CRC Orlando 2018: Metrics in the Third Dimension

In 2018, we presented with Coca-Cola Japan at the Corporate Researchers Conference in Orlando. Measuring in two dimensions (i.e. height, width) provides solid information. But, too often, there is more to be measured and understood. When you get past the surface measurements, there may be one or more dimensions that can provide new and different insights and understanding. This case study shows how adding a consumer lens – the third dimension – to traditional models can lead to a reprioritization of metrics and actions amongst a proliferating of data in the digital age.

See the presentation below: