Winning Online – Building E-commerce Advantage
Winning online starts long before checkout: visibility earns the first purchase, while convenience and loyalty shape every purchase after it.
What’s in People’s Breakfast Bowls?
Innovation grabbed the attention, but across 17 markets the strongest driver of share growth was hiding in the core business.
Validating and Improving Brand Plan
The brand plan appeared promising, but a structured validation process revealed it would miss the growth target—and showed where investment needed to move.
Unlocking Profitable Growth
A carefully modeled $1.89 price increase revealed an opportunity to add roughly $82,000 in profit with minimal risk to demand.
Three Real-World Applications of Unstructured Data
Some of the most valuable growth signals never appear in a traditional dataset—these three applications show where to find them and put them to work.
The Value of On-Premise Channels
Some channels look small on a sales report but loom large in a brand’s future—here’s how to identify the ones worth betting on.
The Secret to Winning in E-commerce: Strategy First, Tactics Second
The same e-commerce playbook won’t win every shopper—see what changes when strategy starts with behavior instead of tactics.
How Impactful Is Your Innovation
Not every new product creates new growth—discover how to separate truly impactful innovation from cannibalization and SKU proliferation.
Long-Term Implications for a CPG Category in the Pandemic
What looked like a category-wide pandemic shift was actually several very different recovery stories hiding beneath the average.