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The Latest

Learn what we've been up to, and where we're going.
Unlocking Profitable Growth: A Three-Step Pricing Framework:
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Case Study

The challenges of sponsorship measurement, and a few lesson...

Welcome to our last newsletter of the year, which gives u...
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December 15, 2021

Attribution & Analytics Accelerator: Attribution Modeling Out...

A few weeks ago one of our Principals, Mick Hedberg, took the virtual ...
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December 13, 2021

Three Real World Applications of Unstructured Data

Three recent cases leveraging unstructured data (datasets that are not ...
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September 15, 2021

The secret to winning in e-commerce: Strategy first, tactics second

We are excited to share part two of our e-commerce newsletter serie...
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June 8, 2021

Quirks Global Conference 2021: AI and Brand Performance

Learn how AI can help warn brand strategists of impending declines, and ...
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February 25, 2021

Learnings from AI applied to consumer and shopper strategy

We are excited to announce that we will be hosting a session at the Quirk...
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February 18, 2021

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